First-principles guides for the earliest stage: validating ideas, choosing what to build, legal setup and the decisions that compound for years.
11 articles
How to name your startup: what makes a name work, a step-by-step process, the .com and trademark checks that matter, and why the name matters less than founders think.
When to make your first startup hire, who to hire first, how to attract talent without a big salary, and the offer and onboarding that set an early team up to win.
Where the first customers really come from, why unscalable tactics win early, and a channel-by-channel playbook for getting a startup's first 100 customers.
What product-market fit really means, the signals that prove you have it, how to measure it, and what to do before you have it — a practical founder's guide.
When to incorporate a startup, how to choose between an LLC and a C-corp, why investors expect Delaware C-corps, and the founder paperwork to get right early.
How to build an MVP that actually tests your idea: scoping the one thing to validate, choosing the lightest build, and the trap of shipping too much too soon.
A 30-day validation sprint for startup ideas: problem interviews, a smoke test, and pre-sales — with clear kill criteria so you build the right thing.
How to find startup jobs, evaluate early-stage roles and equity, and stand out to founders — a practical guide to joining a startup at the right stage.
A clear-eyed look at founding solo versus with a co-founder: the real trade-offs, when each path works, and how to decide before you commit years to it.
Where to meet potential co-founders, how to pitch without begging, and how to test fit before you commit — a practical playbook for finding a startup partner.
A repeatable way to find startup ideas: where good ones come from, how to spot real problems worth solving, and how to pick a business model that can pay.